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Regional Sales Manager - North East


Kärcher is the world's leading provider of cleaning solutions with around 13,000 employees in 70 countries and an innovative product offer for commercial and domestic customers alike. Renowned for our innovation, over 90% of our products have been developed in the past 5 years. We owe this success to our employees, their skills, dedication, ideas and commitment. Constant investment in R&D, quality, marketing and design make us a well-known brand and a most attractive employer to develop your career with. Do you want to be part of our growth story?

Our Benefits

  • Competitive salary with career progression
  • Pension Scheme
  • Discretionary Bonus Scheme
  • 24 days annual holiday + bank holidays (increases with service)
  • Simplyhealth Cash Plan (including retail discount scheme)
  • Critical Illness Cover
  • Life Insurance
  • Employee Assistance Programme (EAP)
  • Staff discount on Kärcher products


Regional Sales Manager- North East


Purpose of the Role:


To be a custodian of the brand, to effectively meet our customers’ needs, and to help build a growing, profitable, sustainable Kärcher. Grow and maintain the profitable growth of Kärcher UK’s Professional business through the progressive development of BDM's/DSM's within your responsibility. Strategic account management focusing on market share growth across target groups.


Your key responsibilities will be :


Main Tasks

  • To prepare and implement of a sales and marketing plan to achieve a pre-determined budget
  • To work closely with the BDM/DSM’s, KAM's, dealers and end-users, and to understand the customer needs
  • To contribute to the overall company strategy and profit
  • Monitoring sales against each BDM/DSM’s direct and dealer sales target and set KPI’s
  • Check all OneView activity to ensure company objectives are being worked towards
  • To create and manage regional succesion plans future proofing the business to grow the next talent pool
  • Continuous coaching and feedback with all Field sales team regarding sales strategies, problem solving, technical assistance using the tools required
  • Impart knowledge of product application and identify customer groups
  • Attending sales strategy meetings; actively participate in the formulation of sales plans and promotions
  • Working out in the field with BDM/DSM’s, visiting customers and independently visit accounts of all types.
  • Help to enforce the Dealer Policy at all times
  • Working with the Kärcher Center managers to ensure the highest levels of customer service are being met at all times
  • Closely working with the Head of Sales to continually improve our CM2 position
  • To identify new dealer accounts and support DSM’s in the opening and development of these
  • Developing a commercially strong sales force through coaching tools and SFE programme
  • To ensure Dealer Development plans are in place for key accounts, and review in 6 weekly 1-2-1s



Leadership requirements


  • Selects, recruits and on-boards new team members with support from HR
  • Devise and agree training plan for new starters – with support from L&D
  • Achieves team results by clarifying and communicating expectations for the role and the team
  • Conducts full reviews for new starters, completing necessary probationary review documentation in agreed timescale
  • Goals and competencies to be agreed and set at the beginning of the year (or when new starter commences) and recorded in Success Factors by the specified deadline date
  • Regular reviews – at least bi-monthly to reviews goals, competencies, KPI's and well being
  • End of year review to be conducted and recorded in Success Factors by the specified deadline date
  • Personal development Plan to be discussed, created and agreed for each team member.  Attach to Success Factors
  • Assess and discuss training requirements – review during bi-monthly reviews.  Support available from L&D/Academy
  • Regularly communicates business updates, team KPIs and strategy
  • Coaches, mentors, delivers feedback in a timely and constructive manner.
  • Addresses performance and conduct issues in a timely manner – commence disciplinary action if required.  Full support from HR


Your qualifications and experience are :

  • GCSE A-C (9-4) or equivalent in Maths & English
  • Full product knowledge of planning and budgeting
  • Significant business development expertise within the cleaning equipment sector
  • Able to build & maintain working relationships both internally and externally Confident, creative and highly commercial

Contact details

Kärcher (U.K.) Ltd

Human Resources – Melanie Cunnane, Recruitment Co-Ordinator

01295 752052