Senior Trade Marketing Specialist

Department: Consumer Products & Marketing

Title: Senior Trade Marketing Specialist 

Direct Report: Marketing Manager

Level: Senior Specialist

This is how you WOW:

• Track emerging consumer trends, new marketing approaches, and tools to enhance go-to-market strategies.

• Marketing campaign development (not product marketing) -lead end-to-end campaign execution, from idea&strategy development through to delivery, permanent and promotional displays&POS materials, managing timelines, deliverables, and stakeholder expectations.

• Lead the planning, briefing agencies and creation and execution marketing campaigns, in-store and offline channels in line with brand positioning. (including co-marketing activities, customer retail media)

• Integrate onsite and offsite marketing resources focusing on customer experience journey. 

• Analyse marketing campaign data and customer behavior to identify opportunities, optimize campaigns, and improve key operational metrics.

• Conduct market research, competitor analysis, and customer insight studies to support strategic decision-making and create actionable reports.

• Monitoring competition activities and market data& taking necessary actions to optimize resource allocation to maximize marketing impact.

• Ensure full alignment of all campaigns with commercial performance& sellout performance for business and product groups.

• ROI analysis of the investments and taking the necessary decisions for continuation of investment.

• Create and maintain Shop-in-Shop/Pop-Up solutions, concepts support the brand-aligned design of Karcher Centers/Shops, Responsible for increase in the footfall for stores

• Conduct field visits to ensure that marketing activities in domestic sales channels operate more effectively and efficiently.

• Ensure the preparation and distribution of printed materials such as catalogs, brochures, posters, and calendars to be used at points of sale for commercial marketing purposes.

• Monitor and report on market dynamics, market developments, competitor brands & products, and the company's brand & product performance.

It would be WOW if you would bring this in:

• Having a bachelor's degree in related areas.

• At least 5 years of experience in marketing.

• Strong communication skills and problem-solving abilities.

• Data oriented  and analytical skills.

• Knowledge and experience in trade marketing

• Proficient written and verbal English skills.

• Experience working with agencies

Our Kärcher WOW Package:

• Health & Life Insurance,

• Meal Allowance (Ticket & Canteen Services),

• Staff Discount on products,

So: Wanna WOW with us?

Simply upload your resume online and leave your contact information. We look forward to getting to know you!