Nordic Graphic Design & Content Specialist

Make a difference. With Kärcher.

As a world leader in cleaning technology, Kärcher is known for innovation, quality, and sustainability. As a family-owned company, we value strong relationships with both our customers and our employees. To drive our continued success in the Nordic market, we are now looking for a creative and strategic Nordic Graphic Design & Content Specialist.

Location: Gothenburg, Sweden

Your Key Responsibilities

In this position, you will be our brand ambassador, responsible for creating impactful, visually compelling, and strategically aligned marketing content for all Nordic channels. You will ensure consistent, high-quality communication across all platforms, leveraging innovative design and AI-powered tools to drive efficiency. A key focus is adapting global materials for our diverse Nordic markets and creating content that resonates with both B2B and B2C audiences.
Your responsibilities will include:

• Content Creation and Brand Ambassador: Design and deploy a high-quality, unified brand look across all marketing channels, acting as the guardian of Kärcher's Corporate Identity. You will create all regional advertising (digital and print), develop newsletters, and produce/edit compelling social media content that drives storytelling and engagement.
• Lead Local & Regional Adaptation: Skilfully adapt marketing materials from our global headquarters to fit regional and local Nordic needs, ensuring cultural relevance. You will be expected to utilize and integrate AI-powered tools for image/video manipulation, rapid text variation, and translations to increase efficiency and output.
• Project Management & Distribution: Oversee projects from initial concept through to execution, follow-up, and distribution. You will coordinate with local marketing and sales contacts to ensure timely delivery and proper implementation of all materials.
• Collaborate Across the Business: Work in close cooperation with Product, Content, and local teams to create powerful communication material for both our B2C and B2B audiences.

Your Profile

You are a creative and strategic designer with a passion for building brands through compelling visual communication. You have a keen eye for detail, a strong understanding of digital platforms, and excel at managing multiple projects in a dynamic, cross-functional environment.

Essential Requirements:

• A universiity degree in Marketing, Communication, Graphic Design, or a related field.
• 3-5 years of experience in marketing communication, art direction, graphic design, and concept development. Experience working with AI tools for efficiency.
• Expert proficiency in the Adobe Creative Cloud (e.g., InDesign, Photoshop, After Effects, Premiere Pro).
• A strong portfolio showcasing excellent design abilities across different media.
• Proven experience working with AI tools for content creation and efficiency.
• Strong knowledge of content adaptation and localization best practices.
• Proven organizational and communication skills with a structured approach to meeting deadlines.
• Experience creating HTML5 banners.
• Professional fluency in English. 

Desirable Qualifications:

• Experience in graphic design platforms like Canva
• Experience in project management tools like Asana, Trello, Monday.com or Jira
• Experience in social media management tools like Hootsuite, Brandwatch etc
• Experience in Email marketing softwares like Adobe Campaign, Mailchimp, HubSpot etc
• Experience in CapCut (or other AI-powered video editor to tool)
• Experience in Google Workspace

What We Offer

At Kärcher, innovation meets purpose. You’ll be part of a collaborative, forward-thinking team that values your expertise and empowers you to make a real impact. We offer a supportive and flexible work environment, including a hybrid model with the option to work from home 1-2 days per week, opportunities for growth, and the chance to contribute to a global brand known for quality and sustainability.

We look forward to receiving your application! 

Please submit both your CV and a cover letter. We review applications on an ongoing basis, so please submit yours through the portal as soon as possible.

Candidates who proceed in the selection process will be asked to do a work sample.