Key Account Manager - Aftermarket P&A

This is how you WOW:

I. Strategic Account Management & Growth

• Strategic Account Planning: Develop and execute comprehensive account plans for existing and potential Spraymart key dealers to maximize product penetration, achieve revenue targets, and ensure account profitability.

• Identifying Key Dealer Opportunities: Proactively analyze dealer performance, market data, and customer feedback to uncover significant opportunities, such as:

  • Product Gaps: Identifying where dealers can introduce new equipment lines (e.g., floor care) or increase parts and accessories sales.

  • Geographic Expansion: Locating underserved regions within the dealer's market where our products can gain share.

  • Training Needs: Pinpointing areas where enhanced training will immediately boost dealer sales competence.

• Performance & Inventory: Monitor dealer performance, assist dealers with optimized inventory levels, forecasting, and product mix across equipment, parts, and accessories.

• Relationship Development: Cultivate deep, long-term relationships with dealer principals, owners, purchasing managers, and sales teams to secure preferred vendor status and drive loyalty.

• Internal Sales Collaboration: Partner with other sales divisions in lining up product demos and dealer visits.

II. New Dealer Recruitment & Business Development

• Market Mapping: Proactively research and identify strategic target markets and high-potential equipment dealers, distributors, and rental organizations that meet the criteria for a partnership.

• Dealer Acquisition: Lead the full sales cycle for new dealer recruitment, from initial prospecting and qualification to presenting the value proposition.

• Onboarding & Launch: Successfully onboard new dealers, ensuring they have the necessary training, launch inventory, marketing materials, and internal support to quickly become productive partners.

• Online Channel Development: Expand market reach and drive revenue by strategically building, managing, and optimizing an integrated ecosystem of online sales platforms and digital partnerships.

III. Market Intelligence & Collaboration

• Sales Enablement: Conduct product training sessions, sales meetings, and joint end-user calls with dealer sales representatives to increase their competence and confidence in selling our complete line of pressure washers and floor care equipment.

• Competitive Analysis: Gather and report market intelligence on competitor activities, pricing strategies, and product developments within the industrial cleaning and equipment space.

• Reporting & Forecasting: Maintain meticulous records of all dealer interactions, opportunities, and recruitment pipeline within the CRM system, providing accurate sales forecasts.

It would be WOW if you would bring this in:

• Experience: Minimum of 5+ years of successful experience in B2B sales, key account management, or business development, with a proven track record of both managing existing accounts and closing new distribution partners/dealers.

• Industry Acumen: Strong working knowledge of the equipment dealer/distribution channel and the buying process for industrial equipment (e.g., floor care, pressure washing, or related machinery).

• Skills: Demonstrated proficiency in complex contract negotiation, strategic account planning, and effective objection handling.

• Professional Demeanor: Consistently maintain a high level of professionalism and integrity that positively represents Spraymart in all dealer and customer interactions.

• Travel: Willingness and ability to travel up to 75% to dealer locations, trade shows, and for new dealer prospect meetings.

• Education: Bachelor’s degree in Business, or equivalent relevant experience.

Our Kärcher WOW-package:

• Medical, Dental, and Vision plan

• Paid Holidays (11 per year)

• Flexible PTO for exempt employees; generous PTO for non-exempt employees

• HAS, FSA and 401K matching plans

• Paid sick time, as well as short and long-term disability insurance

This job description is not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with the job.  These may be added, removed, changed or reassigned as needed to accommodate business requirements.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

We are an Equal Opportunity / Affirmative Action employer – M/F/Disabled/Veteran

So: Wanna WOW with us?

Simply upload your resume online and leave your contact information. We look forward to getting to know you!

Together towards a clean world.