Marketing Manager

The salary range for this position is $70,000.00 -$80,000.00 CAD depending on experience 

The deadline to submit applications is initially set for Monday June 23rd, 2025. However, the application period is subject to potential extensions or closure at any time without prior notice, especially once a sufficient pool of qualified applicants has been obtained.

This is how you WOW:

• Develop and execute integrated marketing campaigns to generate leads for dealer and direct sales channels.
• Track and optimize marketing-qualified leads (MQLs) to ensure conversion into sales opportunities.
• Collaborate with the sales team to create targeted outreach programs for different customer segments.
• Provide marketing support for regional sales managers (RSMs) and dealers, ensuring they have the necessary tools to succeed.
• Manage and grow KMC-NA’s presence across all digital platforms.
• Maintain and update the KMC-NA website to ensure accurate, relevant, and engaging content.
• Drive search engine optimization (SEO) strategies to improve visibility and inbound traffic.
• Manage digital paid advertising campaigns.
• Develop and execute a Social Media content calendar with engaging posts and respond accordingly.
• Work with IT and external vendors to enhance website user experience and lead conversion.
• Develop and execute email marketing campaigns for dealers and direct customers in the U.S. and Canada.
• Create targeted content such as newsletters, promotions, and training updates.
• Monitor open rates, click-through rates, and conversions to optimize future campaigns.
• Plan, coordinate, and execute KMC-NA’s presence at industry trade shows and events.
• Manage booth setup, promotional materials, and pre- and post-event marketing efforts.
• Track leads generated at events and ensure effective sales follow-up.
• Develop co-branded marketing materials and promotional programs for dealers.
• Assist in creating product catalogs, brochures, and training materials for dealers and end-users.
• Support the onboarding of new dealers with marketing toolkits and brand guidelines.
• Responsible for new product launches to include key visuals, announcements, product sell sheets.
• Ensure compliance and consistency in all marketing assets to represent Kärcher’s Corporate Identity.
• Responsible for promoting used equipment online, ensuring accuracy and visibility.
• Act as the point of contact for customer inquiries related to used equipment.
• Prepare photos, product descriptions, and pricing aligned with book and market value.
• Track and report on key marketing metrics including lead generation, campaign ROI, and engagement rates.
• Provide monthly performance reports and insights to leadership.

It would be WOW if you would bring this in:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in B2B marketing, preferably in industrial, municipal, or heavy equipment sectors.
• Proven experience in lead generation, digital marketing, and content creation.
• Strong knowledge of SEO, email marketing, and social media strategy.
• Experience with Adobe Creative Cloud (primarily Photoshop, InDesign and Acrobat Pro)
• Experience with CRM and marketing automation platforms (HubSpot, Salesforce, Mailchimp, etc.).
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Experience in trade show/event management is a plus.
• Experience using Google Workspace is a plus.

So: Wanna WOW with us?

Simply upload your resume online and leave your contact information. We look forward to getting to know you!

Together towards a clean world.

Fabiana Valbuena  |  Talent Acquisition Manager 
Fabiana.valbuena@karcher.com