Head of Professional Marketing

This is how you WOW:

• Own and lead the total marketing strategy for Kärcher UK and Ireland’s Professional B2B business to deliver on sales and value stream objectives.
• Establish Kärcher as the 1st choice ‘complete solution’ partner by leveraging physical, digital, and service solutions across all customer touchpoints.
• Drive accelerated growth in share, revenue, and margin by aligning marketing activity with Product Management and Sales priorities.
• Lead and develop the Professional Marketing Communications and CRM teams to execute annual plans on time and within budget.
• Strategically manage B2B lead generation, journey mapping, and channel structures for both Direct and Indirect (Dealer) customers.
• Optimise performance by utilizing data-rational analysis, competitor intelligence, and full Post Campaign Analyses (PCAs) to guide commercial thinking.
  
  

It would be WOW if you would bring this in:

• Education: Graduate equivalent in a relevant degree (Essential).
• Knowledge: Expertise in B2B Marketing Comms, Strategy, and CRM/Lead Generation (Essential).
• Experience: Proven track record in managing marketing teams, liaising with B2B sales management, and P&L/performance management (Essential); agency management and sales experience (Desirable).
• Skills: Ability to make data-rational decisions and demonstrate strong leadership competencies (Essential).
• Personal Qualities: A motivational, collaborative, and dynamic leader with excellent interpersonal and communication skills (Essential).

Our Kärcher WOW Package:

• Pension Scheme 
• Discretionary Bonus Scheme 
• 25 days annual holiday + bank holidays (increases with service) 
• Simplyhealth Cash Plan (including retail discount scheme) 
• Life Insurance 
• Staff discount on Kärcher products 

So: Wanna WOW with us?
This vacancy is being managed exclusively by Cameo Consultancy, to be considered for this position please apply  here or send your application to hello@cameoconsultancy.co.uk
 
Please note, any applications submitted via this job advert are not monitored and will not be considered for this role.

Kärcher UK is an Equal Opportunities Employer. We do not discriminate on the basis of race, colour, religion, sex, sexual orientation, age, or disability. Kärcher UK encourages applications from minorities, women in under-represented positions, and people with disabilities. All employment is decided on the basis of qualifications, merit and business need.