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Product Manager - Pressure Washers


Kärcher is the world's leading provider of cleaning solutions with around 13,000 employees in 70 countries and an innovative product offer for commercial and domestic customers alike. Renowned for our innovation, over 90% of our products have been developed in the past 5 years. We owe this success to our employees, their skills, dedication, ideas and commitment. Constant investment in R&D, quality, marketing and design make us a well-known brand and a most attractive employer to develop your career with. Do you want to be part of our growth story?

Product Manager - Pressure Washers



Responsible for product planning and execution throughout the product life cycle to optimize profits and meet marketing, financial, and corporate growth objectives by performing the following duties.



  • Defines product strategy and roadmaps.  Recommends new products and existing product enhancements and priorities based on market research, industry-specific requirements and new trends.
  • Identifies areas for growth and creates strategic product line roadmaps to help drive adoption of the new products that meet customer needs.  Plans and manages product launches including creation and/or contribution to launch content.
  • Analyze competition and recommend product(s) to fill gaps in current product offering and improve our competitive position.
  • Conducts marketing analysis to develop product definitions.  Develops core positioning and messaging for each product.
  • Collaborates with a wide variety of functional areas such as sales, engineering, marketing, manufacturing, and operations to develop and provide product definitions responsive to customer needs and market opportunities.
  • Coordinates and develops marketing, sales, engineering, and financial plans for product line.  Provides financial and technical justification for product selection and definition.
  • Works with Engineering/Project Manager to prepare product development objectives and schedules for all phases of product development and introduction to market.
  • Reviews progress continually through product life cycle to ensure attainment of objectives.
  • Actively pursue marking/product intelligence through continuous dealer, sales and customer contact.
  • Other duties may be assigned.





  • Bachelor’s degree required
  • MBA preferred



  • Minimum 5 years business experience in related field.



Read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents.  Respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.  Effectively present information to top management, public groups, and customers.



Calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.  Apply concepts of basic algebra and geometry.



Solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Interpret a variety of instructions furnished in written, oral, diagram, or schedule form.



Working knowledge of Microsoft Power Point, Excel and Word required.



  • Have a broad knowledge of business to understand KNA’s business objectives, marketing strategy, brand strategy, and distribution channels.  Possess a strong working knowledge of marketing, cost accounting, finance, supply chain management, and manufacturing processes.
  • Develop a clear understanding of KNA's vision and the role various brands play within its structure.  Possess the ability to create brand vision, mission, objectives, strategies, and tactics to develop effective product plans to support KNA’s Business Plan.
  • Must have the ability to lead cross-functional teams as a coach and facilitator.  Set high standards and expectations and lead by example.  Meet or exceed agreed-upon objectives and goals.



While performing the duties of this job, the employee is regularly required to talk or hear.  The employee frequently is required to use hands to finger, handle, or feel.  The employee is occasionally required to stand, walk, sit, reach with hands and arms, and taste or smell.  The employee must occasionally lift and/or move up to 50 pounds.  Specific vision abilities required by this job include close vision, distance vision, and ability to adjust focus.



While performing the duties of this job, the employee is occasionally exposed to moving mechanical parts.  The noise level in the work environment is usually moderate.  Working environment will be both office and distribution center/warehouse.


Travel is required, both by car and plane.



This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.  These may be added, removed, changed, or reassigned as needed to accommodate business requirements.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.




Nearest Major Market: Denver